Social Media Cheat Sheet [INFOGRAPHIC] - Spark Hire

Social Media Cheat Sheet INFOGRAPHIC - Spark HireWe throw around a lot of social media jargon on this blog. Social media is an invaluable (read free) tool to generate interest in open positions, and its a good way to keep in contact with a pool of top talent even when youre not hiring. Social hiring strategies range from simple to complex, but they all begin by understanding the tools available to you. With this infographic cheat sheet from Flowtown (full size below) you can get on the beinahe track to discovering what social media tools might best suit your geschftsleben. Weve broken it down into a few categories of our own, below. If your business needs Brand ExposureTry YouTube, or Digg. Digg is a social news website that allows users to submit news stories, and users vote them up or down. Users are generally exposed to a wide variety of brands, including your companys. However, Digg isnt designed for customer interaction. YouTube has a similar problem, in that its difficult to ge t viewers to return to your company website after viewing video blogs/tutorials. However, its an easy platform to house your companys video content. To Connect With a Younger GenerationTry Tumblr or Twitter. Your social hiring strategy may seem like it connects with a younger generation by default. However, Tumblr and Twitter are 2 great services for specifically connecting with millennials. Twitter is a microblogging service where you share text-based messages of 140 characters or less. Dont get me wrong, plenty of people of all ages Tweetthis just makes the service all the more helpful in your social hiring strategy. Tumblr is a different animal altogether (although it will sync with your Twitter, Facebook, what have you accounts). Tumblr is especially great for sharing photo/video content with a younger generation of bloggers and job seekers.To Communicate with Clients/CustomersGoogle +, or Facebook. Both of these social media platforms are really built for customer interaction. Although some small business owners find that customers dont use Google +, the service does sync with other Google applications, which is very handy. This is especially a pro, considering that Facebook isnt SEO friendly. Facebooks real strength comes with its massive network of users, which you can use to advertise job openings and interact with customers, clients, and potential hires.To Hire Some Great PeopleTry Facebook, Google +, Twitter, Tumblr, Digg, YouTube All of these social media tools can help you achieve your social hiring goals. Lets not forget about Pinterest or Linkedin either, even though they werent mentioned in the infographic. Although platforms like Facebook and Twitter are great places to start, due to their large existing network, any work you do on promoting your company and your brand will pay big dividends when it comes time to hire. Think about your businesss specific hiring needs, and choose a social media form using our tips. 1 in 3 small business owners a re using social media and social hiring as part of their business strategy. How about you?